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ABOUT THE PROJECT

Building Extractable Tools

The Lab

The Limbic Lab is an open-source biometric lab and AI system.

Input

The lab not only captures the brain and body’s unconscious response to media and technology but also uses machine learning to adapt content based ...

Goal

Our goal is to find out which combination of narrative ingredients is most appealing and galvanizing to specific target audiences, enabling social justice organizations ...

Output

The output is a series of data visualization tools that help users analyze the captured data.

TOOLS

The Limbic Lab Components

01

Narrative Engine

The Limbic Lab consists of two components: a narrative engine and a media machine. While a subject is viewing or interacting with media content, the narrative engine takes in and syncs real-time data from brain waves, biophysical data, as well as eye-tracking and facial expressions.

02

Database

Besides capturing real-time biometric data, the narrative engine also stores story coding and survey data into a database for correlation mapping and predictive modeling to offer a more comprehensive view of the non-conscious aspects of empathetic engagement, attitudinal and behavior change. It uses open-source hardware and software that NGOs, cultural and educational organizations can afford and adapt for their own purposes.

03

Media Machine

The Limbic Lab's other component, the media machine, will assess how media elicits an emotional and physiological response, then pulls scenes from a content library targeted to person-specific media DNA.

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Heidi Boisvert

How I'm using biological data to tell better stories -- and spark social change

What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.


The Limbic Lab's
TED Talk Video